Before using Mailchimp widget you must make sure that you are not violating the spam laws. You must conform to the CAN-SPAM law. It states that you will not spread pornographic material using email marketing. Otherwise your email account might get blocked. You must take permission from your subscribers before sending them emails. This way you can eliminate the disadvantages of email marketing. If you use opt-in email advertising then you will know that your customer is interested in your emails. You won’t be sending emails to random persons who might not have any interest in your emails. If you send to many emails that get spammed by the receivers then eventually all of your customers will receive you emails in the spam folder and not in the inbox.

Newsletter is a common example of email marketing that advertisements company’s use around the world. These newsletter inform customers about the upcoming events and products that you sell. You must ask your customers at the point of purchase that whether they are interested in your newsletter or not. That way you can reduce the number of customers that can receive your newletter.

With opt-in contacts that you have stored in your database you can send your promotion and details about products via Mailchimp Wordpress plugin with a single click. This phenomena is known as Drip marketing around the world. You can also segment your promotion according to the market. There is one million Canadian dollar fine on sending spams in Canada so you must be aware of it. You must comply with the Canadian Anti-Spam Law before you send emails to Canadian citizens. In
European Union you cannot use personal email address for marketing purposes that is why you must use opt-in confirmation from the users and don’t take contact lists from the service companies. In the United States of America and United Kingdom laws were passed in the early 200’s as this trend of email marketing grew. These laws were enacted to prevent the abuse of people’s privacy. An email is a personal address of person on the internet so its privacy should never is disturbed. These laws state that the email marketing companies must never mislead and spread disinformation. Also they should only send promotions and advertisements to those who opted for it. Companies that sell email address were banned under these laws. Email marketers must the conditions described in these laws before setting up their company. That is why many email marketer use  special software for sending email that don’t break the law. Under these laws first thing is that you get permission from the consumer for sending email advertisements. Second you must provide them with a way to cancel receiving advertisements.

Because of these laws and regulations email service providers are now helping customers establish and manage their own email campaigns. These mail service providers help subscribers in cancellation too. These laws are in effect since 2008 so you must never violate them while you are using Mailchimp Wordpress plugin. That way you can make good relations with your customers and also help improve the image of Mailchimp. Mailchimp cares for you and your customers both at the same time.

We don’t want you to have a bad relation with your customers that is why we are providing every bit of service to you in gaining the trust of your customers.

So now you know that much about email marketing and how you can use Mailchimp wordpress plugin for advertising your products via email. You just need to install Mailchimp plugin on your wordpress website to make it possible. No line of code is required except in few cases and exemption. Tutorials are available on our website that will guide you properly for setting up Mailchimp Wordpress form and its installation of plugin. After that you are good to go. You can send emails to thousands of your subscribers with a single click and you don’t need to pay for it too. But if you want extra benefits then you can sign up for a premium account that will get you loads of benefits and will add more functionalities to your Mailchimp account on wordpress.