However the transactional emails are only triggered when a customer respond to some stimulus by the company. These emails don’t fall in the category of email marketing. These emails facilitate and confirm transactions that the recipient of the email confirmed to. The emails include dropped messages, password reset emails and conformation email like in the case of password change. The purpose of these emails to inform the person of the action that he/she triggered. These emails provide another way of creating a good relationship with the customer. These email show that you care about your user and the right to information by not keeping them in the dark. 51% of the emails are transactional in their nature. Transactional emails give opportunity to engage with the customer which can help in extending the relationship.

Email newsletter however sums up to 36% of the emails sent using Mailchimp Wordpress plugin.  This gives your website to send promotional messages. Mailchimp Wordpress plugin gives you this option to avail the opportunity of sending countless emails to your customers. You can run your marketing campaign through it too. Direct emails only involve the sending of promotional messages and nothing else. You must collect the email addresses of your customers before you send them email. Otherwise your account can be blocked by sending emails to anonymous people. You can also rent an email list form the service companies.

Do you know why email marketing is famous among companies?

Email marketing is famous among companies because it guarantees an exact return and can be tracked. It is high when done properly. Email marketing comes second after search marketing because it is an effective way of reaching your customers. Web developers state email marketing as an effective business strategy. It is cheaper and faster than any other mode of marketing. Because other mode of marketing involve high cost and time for producing the artwork, addressing and printing of the advertisement. You can reach substantial numbers of subscribers through Mailchimp wordpress plugin if your customers opt for receiving emails. Half the people living around the United States check their emails on daily basis. The emails which are sent between 1am and 5am perform better than others. The internet digital marketing has raised to 200 pounds in United Kingdom alone in 2009. If you compare standard email and direct email then you will have a better chance of capturing your customers with direst email.