You might receive dozens of emails if you are active on social networks and other forums where you have to provide your email address. These forums and websites use email marketing for providing support and advertisement to their subscribers. In the dictionary, email marketing is considered as a direct email to any person for marketing something commercial. In a broader sense any email sent to a person who is a potential customer can be considered in email marketing. Most of these websites send add and requests for subscription or sometimes they ask for donations from you. Other reason for you entering can be that you want to do email marketing and don’t know how to do it. We provide you will a simple solution of using wordpress mailchimp form in your website if you have any. It would be much easy if you have your website developed on wordpress. Because with mailchimp Wordpress widget installation is few clicks away and you are good to go. This way you can increase your customer base with every single email provided to you during registration on your website. You can send advertisements, announcements and offers to your customers. If your customers are happy with you then they will refer their friends to you and your business will expand linearly.

Almost 122 billion emails were sent around the word each hour in the April of 2014. Now you can clearly do the math on how much of them would be commercial emails. Mailchimp was founded in 2001 by the rocket science group. As to day there are almost 7 million users of Mailchimp that send around 10 billion emails each month. Mailchimp is a web application and it also provides and offline application for users working in environment not supported for web access.
Mailchimp use chimpanzee as its logo to bring out a humorous side of it. This also shows the company’s culture and lighthearted approach towards different aspects of email marketing. In the early days of Mailchimp it was a paid service but after 8 years of successful business a freemium option was added to it. Its user base grew many folds after the announcement of a fermium account. People who couldn’t afford paying for it were using it and that give company a good reputation in the open source market. When the wordpress was launched it became a success among the blogging community because it was free. Everyone can’t afford paying for the domain name, website development and its running charges. It became a critical success among those who run small businesses and can’t afford to pay much for a website. Wordpress offered a solution to this problem and became a hit among the internet users. As these companies need to send emails to the users who register on their website. Mailchimp thought it was the time to launch its plugin for wordpress and it did. It became a success as for today there are more than 800,000 installations of Mailchimp Wordpress plugin. The numbers are increasing with a daily download rate of about 500. The business community is becoming close with their customers and they don’t have to pay for their advertisements now.